With their digital channels, directories are a low-cost and effective way of acquiring new customers and maintaining existing ones. Nationwide, the corporate family has holdings in around 20 directory publishers. The publishing houses of our corporate family operate under the SELLWERK brand.

SELLWERK is committed to supporting small and medium-sized businesses, helping to boost the business success of its customers as a personal assistant in the digitalization process. Individual marketing solutions are proven to bring successful customer contacts and more turnover for local companies.

A selection of our brands from the Directories division:

"Accompanying small and medium-sized German businesses through the digitalization process is an exciting task. To tackle this, we all have to work together. In doing so, it goes without saying that we keep our promises. If you work with me, you can rely on it."


Horst Fleischmann
for the North and East regions

"The digitalization of small and medium-sized businesses, the mainstay of our economy, is one of the greatest challenges of our time. The dynamics of globalization and increasing automation of business processes make it necessary to remain competitive and stay on the ball. It gives me great pleasure that we at SELLWERK are able to make our own contribution to this challenge for the benefit of over 100,000 customers.

To give our customers the best possible advice, to always keep up with the latest developments – in short: to be permitted to take over the work of local small and medium-sized companies while they concentrate on their business – this is my ambition in the sales department at SELLWERK."

Tina Geitner-Lole
Sales Manager, MüllerVerlag

"The current topic of digitization is of great importance for all companies. For this purpose, handicraft and commercial enterprises in Saxony receive support from various service providers, including in SELLWERK in Dresden and Chemnitz.

Our media consultants and experts go on-site to the workshops, offices, and shops and inquire about the companies' needs. Together with small and medium-sized enterprises, we develop digital concepts and implement them. Thanks to the excellent cooperation of all SELLWERK employees, we give regional entrepreneurs a sense of security and confidence in the digitalization processes. 

I am committed to ensuring that all our customers and colleagues are able to master the demands of digitization processes."

Doreen Mühlhaus
Sales Manager, SELLWERK Dresden

""We at SELLWERK have changed: from a classic directory publisher to an online marketing provider.
This transformation process gives me the opportunity every day to implement new ideas and to actively help shape the path to digitalization – both for our customers and for SELLWERK. With the necessary openness, professionalism, and the right attitude, we are succeeding in doing this a little better every day. This is how I live up to my aspiration to successfully implement our slogan, "We help you sell." For our customers, this means:

gaining customers – keeping customers – gaining time

Then when a customer tells me: "With your help, I'm successful," then all the work was worth it – then I'm satisfied."


Levente Pakot
Management, SchwannVerlag